If there’s one Korean fashion brand to have on your radar this summer, it’s SATUR—and they’re making sure you know it. Known for blending effortless resort-inspired style with Seoul’s street-ready sensibility, the brand just launched its newest pop-up in the heart of Seongsu, and it’s as cool, curated, and community-driven as you’d expect.
Following the overwhelming response to last year’s T-Shirts Shop pop-up, the brand has brought the concept back—bigger, better, and with even more to explore. Last year, the brand’s Seongsu pop-up became a hit among MZ shoppers and tourists alike, thanks to its limited-edition graphics, chill atmosphere, and hands-on community events. The lines were long, the merch sold fast, and the space quickly became a must-visit summer hangout. This year, the brand is leveling up the experience with new collaborations, more exclusive souvenirs, and expanded in-store activations designed to make your visit even more interactive.
Running from June 6 to July 31, this summer activation, titled “Endless Saturday: The T-Shirts Shop,” brings together the brand’s signature aesthetic with exclusive designs, limited-edition souvenirs, and a full slate of events aimed at fans of all things K-fashion. If you’re in Seoul—or planning to be—this is the one pop-up you don’t want to miss.
Here’s everything you need to know about this new exclusive Seongsu pop-up and why it’s quickly becoming a must-visit cultural stop this season.

A Record Store Meets a T-Shirt Gallery
Set in a two-story space on Sangwon 1-gil in Seongsu, SATUR’s latest pop-up reimagines the classic T-shirt shop through a nostalgic lens. The brand leans into a record shop-inspired design, fusing vintage culture with modern Seoul style. Every inch of the store is drenched in the brand’s signature tone: laid-back but intentional, artsy but never overdone.
The first floor is dedicated to graphic T-shirts featuring seasonal prints and fresh interpretations of the brand’s Endless Saturday identity. From embroidered details to retro color palettes, each tee feels like a wearable piece of its story.
Also featured? Exclusive souvenir items like lighters, pins, and sticker packs—are available only at the brand’s official locations and destined to become collector’s favorites.
There Will be a Free Tote (Yes, Really)
Fashion pop-ups often look good—but this pop-up comes with real perks. The Stamp Challenge is one of the brand’s most playful ideas yet: visitors who stop by The T-Shirts Shop, SATUR House at Seoul Forest, and Work Up Seongsu can collect stamps at each location. Complete the set, and you’ll receive an exclusive “All Day Book” tote bag—available only to Stamp Challenge participants and only while supplies last.
It’s the kind of experiential marketing that taps into what this K-fashion brand does best: turning casual visits into personal memories while reinforcing its identity as a lifestyle brand, not just a fashion label.

What’s more — multiple in-store promotions and digital events are happening during the run, giving fans and first-timers plenty of ways to engage.
Expect purchase discounts, a social media photo event, where your Instagram post could win you some exclusive merch, and a “digging” event, where a few lucky visitors can get their hands on a limited signed T-shirt by brand muse Park Guy-young.
These events blend offline excitement with online reach—perfect for its digitally savvy fan base.
The Seongsu pop-up runs until July 31, so skip the mall and head to Seongsu. Grab a tee, collect some stickers, join the Stamp Challenge, and let this contemporary resort look brand remind you what weekends—and standout fashion—are really about.
Whether you’re a longtime fan or a curious fashion lover, the SATUR Seongsu pop-up is more than just a store—it’s a cultural moment. With a creative concept, exclusive designs, interactive events, and a killer lineup of collaborating brands, it’s a full immersion into what makes the brand stand out in the crowded Korean fashion scene.
And if you’re an international K-fashion lover who can’t make it to Seoul in time? Don’t worry—SATUR products are available online through MUSINSA, where you can still experience the brand’s signature vibe and pick up pieces from their latest collections.