K-fashion brand POLHAM just launched a refreshing twist on summer style with its latest collaboration with Lotte Wellfood. The so-called “Jok‑Bak” collection is a playful fusion of three classic Korean ice‑cream sticks — Jaws Bar, Screw Bar, Watermelon Bar — and is all about cooling vibes, bold prints, and family-friendly flair. Scroll through to learn more about its meaning, limited edition items, and where to get them.
What Does Jok‑Bak Mean?
The word Jok-Bak originated from three of Lotte’s iconic frozen treats, which have been popular in Korea across different generations and are now combined to create a pun-filled moniker that tastes as good as it sounds.
- Jaws Bar
- Screw Bar
- Subak (Watermelon) Bar
A Closer Look at The Jok-Bak Drop
This exclusive K-fashion drop was launched on June 5, 2025, with a tagline of “Have an Ice Day,” combining POLHAM’s laid‑back chic energy with Lotte’s nostalgic summer taste memories. The collection includes unisex tees and shorts, which are perfect for families, couples, and friends to flex in unique ways.
Their bold, vivid colors are best for vacation snaps, beach hangs, and chilled‑out summer fits. Ice‑cream embroidery and playful patches inject nostalgia, with premium cool‑feel fabrics offering maximum breeze. There are also kid‑friendly choices, including soft lounge tees and shorts in pastel tones.
Limited‑Edition Jok‑Bak Goodies
What makes this K-fashion drop even better are exclusive summer accessories, including Jaws Bar key ring, Screw Bar towel, and Watermelon Bar air mattress. These are only available at 50% off when buying matching tees or shorts, and a free key‑ring gift is yours with purchases above KRW 50,000.
POLHAM’s Collab Strategy: From Fashion to Hype
Unsurprisingly, this isn’t POLHAM’s first unusual partnership. Their previous collaborations include snack brands like Matdongsan, craft beer labels like SevenBrew, board‑game-inspired lines like Blue Marble, and artist collabs such as last month’s Noyshin summer tees for its “Happy Together” capsule.
POLHAM says that its goal isn’t just to dress. Their exclusive drops let you wear a vibe, a story, and a mood. And the brand’s next “Happy Together” project aims to be a fresh, inclusive, and interactive design project for all generations.
Why Gen Z & Millennials Love POLHAM’s Such Strategy
Leveraging its vivid, meme‑ready visual appeal, POLHAM has gained increasing appeal mong millennials and Gen Z. Exclusive goodies and time-sensitive discounts also attract summer shoppers effectively, just in time. For millennials, there’s a strong feel‑good nostalgia as these ice cream sticks have a long history.
Where You Can Get This Exclusive Drop
The collection premiered June 5 and is already live at POLHAM’s offline stores (adults and kids), plus on the official online store. It’s also available on MUSINSA, but only domestically on MUSINSA KR. Grab your tees, shorts, or mother‑child fits before it’s too late.
POLHAM and Lotte Wellfood’s Jok‑Bak drop nails that sweet summer mix of comfort, color, and shareability. Its casual flair combined with cultural floss is quick to scroll‑stop, easy to wear, and quick to gram. For Gen Z and millennials who love an authentic Seoul drop that doubles as lifestyle content, this one’s a breezy win for summer.
