In August 2025, Uniqlo UT will launch a globally accessible capsule collection in collaboration with Pop Mart, featuring “The Monsters” characters, including the mischievous-looking, wildly popular Labubu character. This exclusive collection consists of graphic t-shirts and junior sweatshirts in multiple colors, printed with playful “The Monsterland” logos, bold “We Are The Monsters” slogans, and charming Labubu character designs.
More about The Capsule Collection
The Uniqlo x Pop Mart capsule collection is set to launch in mid-August 2025. You can expect to get the capsule collection items at Uniqlo’s flagship stores across Asia, including Korea, and the brand’s official website. Its price range is approximately from US$10 to US$14.
The key products in the collection include, but are not limited to:
- Minimalist Logo Tees with clean, front-center “The Monsterland” in handwriting aesthetic.
- Graphic Story Tees with bold monster graphics filling the back.
- Contrast “We Are The Monsters” Tees with chunky slogan around Labubu.
- Playful Pink Tees with vibrant colorway featuring large Labubu print.
All items above illustrate the combination of Uniqlo UT’s classic simplicity with Pop Mart’s whimsical artistry.
Interested? Here’s Where You Can Get It
This capsule will be sold across Uniqlo’s offline stores in South Korea, including its flagship stores in the country’s capital, Seoul, as well as through its official online website and app in Korea. The exact details are yet to be shared with the public, however, so make sure to follow Uniqlo Korea and social media and keep an eye on its updates for the release dates and in-store availability.
Why This Collaboration Is Significant
So, everyone has been talking about Labubu for a while, and you may wonder why it’s popular and also why this collaboration is noteworthy. Here is why.
Celebrity Endorsements & Blind-Box Hype
Born in 2015 from Kasing Lung’s picture books rooted in Nordic folklore, Labubu has grown into a major cultural phenomenon. This Pop Mart toy figure sparked global attention around 2024 after the K-pop girl group BLACKPINK’s Lisa featured it in photos and mentioned it in an interview that she’s a huge fan and collector of the character figures, dolls, and keyrings. Since then, more celebrities have come into the group, including Rihanna, Kim Kardashian, Dua Lipa, David Beckham, and Seventeen, who embraced Labubu as a chic bag charm, turning it into a huge fashion statement instead of a childish toy.
Additionally, Labubu’s blind-box model, which means that buyers get a randomized surprise without knowing what exactly they’re buying, matches human psychology in a constant lookout for discovery and exclusivity. The thrill of chance, coupled with limited-edition design releases that are only available in small volumes, such as the Phoarel-linked neon collaboration, is perfect for driving online community buzz and resale market booms.
Social Media Turns Niche Toy into High Fashion
Labubu’s unprecedented design, including its pointed ears and spiky grin, which reflects its playful attitudes and characters, blurs the line between toy and accessory. As illustrated above, its blind-box rarity and collectible appeal echo nostalgic fads like Beanie Babies but are amplified by today’s social media-driven resale market, where items can fetch extraordinary prices, as high as $170,000 at auction.
With social media platforms like TikTok and Instagram flooded with Labubu content, featuring bag charm decoration, unboxing, and fan collections, the brand has achieved meme-worthy visibility. According to the recent data released by a Korean online research agency, there are over 1.7 million TikTok videos related to Labubu, which demonstrates a worldwide craze.
The character’s quirky charm allows wearers to inject whimsy into luxury pieces, similar to Hermès Birkin, Louis Vuitton totes, blending high-end fashion with childlike delight. This unusual, playful personalization fits perfectly with Gen Z’s desire for authenticity, humor, and self-expression.
Fashion-Forward Collaboration
Given the circumstances, Uniqlo UT’s collaboration with Pop Mart isn’t just another item to be added to Labubu collectors’ collectible collections. It also elevates Pop Mart’s collectible ethos into wearable canvas. It validates Labubu’s transition from boutique phenomenon to mass-market cultural icon. It also aligns with UT’s mission to make affordable, visually engaging statement clothing accessible to everyone, reinforcing the global interplay of street culture, art, and fashion.
The Uniqlo UT × Labubu “The Monsters” capsule is a declaration of how collectibles merge into global fashion. With its playful design, luxury cachet, and viral momentum, Labubu is more than a doll—it’s the embodiment of modern fashion and collectibility. Uniqlo UT’s capsule invites fans from all around the world to join the phenomenon, offering unexpectedly accessible access to this stylish insurgent.
Read more about the Labubu trend, including why it’s so popular and where to get yours, here.
Here’s A Quick Recap of The Upcoming Capsule Release
| Topic | Details |
|---|---|
| Collab Launch | Mid-August 2025 across Asia |
| Where to Buy | Uniqlo stores (incl. Korea) & online |
| Product Range | Graphic tees & sweatshirts in 4 colors |
| Why It Matters | Blends collectible art toy with mass retail |
| Why Labubu Captivates | Celebrity hype, blind-box culture, social media buzz, and playful luxury |
If you’re a Labubu fan visiting Seoul in August, add a Uniqlo store to your Korea trip list. Whether you’re a collector, a K-pop fashion follower, or simply a UT enthusiast, the Uniqlo × Labubu drop is your chance to own a slice of viral fashion history. Dive into “The Monsters” and let Labubu become the next accessory on your wardrobe—blending mischief, charm, and global culture into one stylish piece.
