South Korea’s beloved dermocosmetic brand Cell Fusion C, celebrated for clinical-grade K‑beauty skincare, has teamed up with globally popular soju legend Jinro for a summer collaboration that’s as cool as it is clever. This unexpected pairing marks a fresh direction in K-beauty marketing, where skincare meets cultural identity.
Let’s dive into what makes the Cell Fusion C x Jinro collection unique, explore the standout cooling lineup, and reveal where to score these exclusive items.
About Cell Fusion C and Jinro
Founded in 2001 by the Hanbit Research Institute, Cell Fusion C has established a reputation as a trusted K-beauty staple in the dermocosmetics industry, offering science-driven solutions for sensitive and post-procedure skin. Their formulas frequently feature ceramides, azulene, hyaluronic acid, and zinc oxide. With over 220 technology patents and partnerships with thousands of clinics worldwide, they’re known for their efficacy and dermatologist endorsements.
Jinro, on the other hand, is Korea’s iconic soju brand with a six-decade legacy and popularity across different generations and countries. In recent times, Jinro has leveraged the friendly frog mascots and slogans, such as “Super Clean,” to capture both traditional and youthful appeal. Their cultural resonance extends well beyond beverages; it’s rooted in nostalgia, fun, and national identity.
Why This K-Beauty Collaboration Is Remarkable
At first glance, a K‑beauty skincare brand partnering with an alcoholic beverage icon seems unlikely. But that contrast is the shock factor that makes the collab work. Jinro lends its “Super Clean” image, mascot, and playful aesthetics, while Cell Fusion C brings the cool—literally—with hydrating, refreshing skincare that combats summer heat.
Hite Jinro’s executive explained that the aim was to connect with youth culture, extending Jinro’s brand into everyday icons beyond alcohol. Cell Fusion C’s reputation for leading the cooling trend made them an ideal partner. Together, they reimagined summer skincare, combining function, fun, and cultural crossover.
As a result, a curated Cell Fusion C x Jinro line was born. It includes cooling pads, sun patches, sunscreen, and even branded accessories, each wrapped in Jinro’s playful frog character and blue-toned packaging branded with the slogan, “Cool Time Is Back.” Such cultural synergy is rare in the K-beauty scene, but it is deeply resonant.
The Cooling Product Lineup
Cell Fusion C’s expertise in hypothermic skincare shines in this collaboration. The key products include:
- Jinro Cooling Pad: Infused with Canadian glacier water, hyaluronic acid, azulene, and zinc oxide, this cooling pad drops skin temperature by up to –5.7°C, instantly delivering soothing hydration for redness and sun irritation. Canadian glacier water hydrates, while hyaluronic acid locks in moisture. The round pad design ensures comfort against the contours of the face.
- Aquatica Cooling Sunscreen: This sun protectant cools on contact, featuring Jinro’s frog design and a light blue hue.
- Cooling Sun Patch: Combining convenience and novelty, this sun patch is perfect for on-the-go hydration and branding.
- Exclusive Goods: This collab also comes with exclusive goods featuring cute Jinro mascots, including mini keyring pouches and chilling bags.
These items serve dual purposes: providing practical protection and boasting a memorable design. Cell Fusion C’s formula lineup delivers the standard of K‑beauty skin science, while Jinro adds cultural charm and collectibility.
Deep Dive Into Cooling Science
Cooling care is no gimmick for Cell Fusion C. Their cooling category, showcased on their global platform, includes sheet masks, pads, creams, and sunscreens designed to soothe heat-stressed skin. Known ingredients, such as azulene, calm redness, ceramides strengthen the skin barrier, and salicylic and rosemary acids aid in soothing pores.
Collectible, Functional, Instagram-Worthy Packaging
The collection leans into Jinro’s mascot—a baby-blue frog wearing shades and sporting the “Super Clean” message. It showcases humor and nostalgia while signaling freshness. Cell Fusion C elevates that branding with practical packaging: each cooling pad set and sunscreen variant is gift-ready, perfect for skincare stashes or travel carry-ons.
They also launched pop-ups—such as the Seongsu and university activations—where consumers could test products, win prizes (like a Jinro frog “Chilling Bag”), and interact with the brand’s visuals. That kind of IRL engagement elevates the product from functional skincare to lifestyle experience—a true milestone in K‑beauty marketing.
Where to Buy the Exclusive Cell Fusion C x Jinro Line
These limited collaborative items were launched domestically on May 29, 2025, at Musinsa Beauty, followed by Cell Fusion C’s online store, ABL, Zigzag, and affiliate channels.
- Cell Fusion C official website: The Jinro collab products are only available in Korea, but you can still buy their cooling line on the global site.
- Musinsa Beauty: For now, Cell Fusion C is only available domestically. However, you can visit their global site for other popular K-beauty items.
- Offline pop-up stores in South Korea
North American and global fans can shop via proxy or local K‑beauty resellers. A limited eBay listing for the Cooling Pad and Ice Cooler Set was spotted, priced at approximately US$26 (₩35,000).
Why This Collaboration Matters in the K‑Beauty Landscape
This collaboration is more than a seasonal gimmick—it signals an evolution in K-beauty branding. It demonstrates how skincare can intersect with cultural identity and nostalgic branding. Jinro’s iconic status—dating back to mascots like Hodori (1988) and Soohorang (2018)—brings familiarity and memorability.
Meanwhile, Cell Fusion C’s presence ensures that science isn’t sacrificed for style. Results-backed ingredients, such as azulene, ceramides, and glacier water, reinforce the brand’s clinical reputation.
The result is a playful yet credible K-beauty collaboration that appeals to millennials, Gen Z, travel shoppers, and skincare minimalists.
The Cell Fusion C x Jinro collab succeeds on multiple fronts: it innovates in product design, ties into cultural narrative, and delivers genuine skin benefits. Summer just got cooler—literally. For fans of K‑beauty, cute packaging, and culturally driven marketing, this is a must-have drop.
If you’re visiting Seoul, consider checking out Musinsa’s offline stores or other pop-up events. Global fans can still purchase this exclusive collaboration through online retailers and resellers. Don’t miss the chill!
