Are you a Barbie fan? If so, you’re in for a treat!
Barbie has been an iconic figure in the world of fashion and entertainment since her debut in the late 1950s. With her timeless charm and impeccable style, Barbie has inspired millions of fans worldwide, transcending generations with her aspirational lifestyle and glamorous wardrobe. From elegant evening gowns to trendy activewear, Barbie has always been ahead of the curve, setting trends and pushing boundaries in the fashion industry.
Now, the character’s enthusiasts have something new to be excited about as HDEX, a renowned Korean activewear brand, announces its collaboration to launch the highly anticipated 24’SS Barbie collection. This collaboration brings together two iconic brands in a celebration of fashion and empowerment, offering Korean and global fans the opportunity to channel their inner Barbie during their workouts. With the character’s signature style and vibrant personality infused into every design, the 24’SS Barbie collection by HDEX is poised to become a must-have for fashion-forward fitness enthusiasts around the globe.
HDEX is a premium Korean activewear brand that has long been a trailblazer in the local activewear industry. Known for its commitment to quality, innovation, and style, HDEX has been a preferred choice for those looking for performance improvement wear at the gym and casual athleisure looks for everyday life alike.
Founded by a team of passionate designers and fitness enthusiasts, HDEX aims to empower individuals to lead active lifestyles while exuding effortless chic. Renowned for its premium quality and cutting-edge designs, HDEX has earned a loyal following among celebrities, influencers, and fitness enthusiasts alike, such as Kim Jong Kook and Kim Gye Ran (from Physical Gallery) and solidified its position as a leader in the activewear market.
Alongside the official online store, the brand has offline stores, including the one in Gangnam Shinsaegae Department Store, where you can check out and try on their popular activewear collection. The brand is also available on MUSINSA, one of the largest online fashion marketplaces in Korea now available globally, including in the U.S., and Canada.
The 24’SS Barbie collection by HDEX features a diverse range of activewear pieces inspired by Barbie’s iconic style and vibrant personality. From sleek black leggings and hot pink tank tops to stylish ball caps and colorful socks, the collection offers something for every fan. Each piece is thoughtfully crafted with Barbie’s signature pink tones and playful patterns, ensuring that wearers can embody the bright and vibrant spirit of the character during their workouts. With prices ranging from $30 to $100, these stylish and functional pieces are accessible to all, making it easier than ever to embrace your inner Barbie and unleash your confidence.
This exclusive collection will launch on HDEX’s official website and all offline stores in Korea on 11 June, 2024. Along with a 10% discount on the collection, a clear transparent pouch will be given away for a purchase over ₩100,000 on the HDEX official website, and hair scrunchies on offline stores, for a limited period of time. The collection will also be available on other online marketplaces – MUSINSA, KREAM, ZIGZAG.
The launch of the exclusive collection marks an exciting milestone for HDEX, bringing together fashion and empowerment in a one-of-a-kind collaboration. As HDEX continues to push boundaries and redefine activewear fashion, the Barbie collection serves as a testament to the brand’s commitment to innovation and inclusivity. Whether you’re hitting the gym or running errands, these stylish and functional pieces are sure to elevate your wardrobe and inspire confidence in every step. Don’t miss out on this thrilling collaboration between HDEX and Barbie—shop the collection now and unleash your inner fashionista!
Leave a Reply