Author: Korean Fashion Magazine Editorial Team

Jennie, the iconic member of Black Pink, embarked on a remarkable journey that led her to make her debut as a model at the recent Jacquemus fashion show in Capri, Italy. This event marked a significant milestone in her career, showcasing her versatility and influence in the fashion world. Her appearance was nothing short of sensational, as she graced the runway in a breathtaking black dress that captured the attention of fashion enthusiasts and media worldwide. Jennie’s Black Dress from Jacquemus The black dress Jennie wore at the her very first fashion show as a model, known as La robe…

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South Korea’s fashion scene is known for its vibrant and dynamic trends, often leading to innovative and stylish designs. The Northface, a globally recognized brand, has taken a significant step to blend fashion with cultural heritage by launching a limited edition Hangul T-shirt line. This exciting new release celebrates the beauty of the Korean alphabet and pays homage to traditional Korean typography. Northface: Origins and Global Influence Founded in 1966 by Douglas Tompkins and Susie Tompkins Buell, The Northface began as a small mountaineering retail store in San Francisco, California. Over the decades, it has become a leading outdoor product…

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South Korea’s fashion scene is dynamic and ever-evolving, with casual fashion brands like COVERNAT and thisisneverthat gaining significant traction among style-conscious consumers. The market for casual wear has been growing steadily, driven by the demand for comfortable yet stylish clothing. In 2023, the market size reached new heights, reflecting the changing preferences of fashion enthusiasts, particularly among the younger generation. This demographic, characterized by their inclination towards trendy and functional apparel, has been instrumental in the success of local fashion brands. Introducing COVERNAT Founded in 2008 by the apparel company B. KAVE, COVERNAT has quickly risen to prominence in the…

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Fashion enthusiasts, take note! Song Hye Kyo, the beloved South Korean actress, has once again set the fashion world abuzz. Spotted at the airport in her chic IDEA BOOKS cap, paired perfectly with a Moia Sheer Stripe Shirt and a FENDI Large Roll Beige Shopper Bag, Song Hye Kyo’s effortless style has caused a frenzy among fans and fashionistas alike. Her choice of accessories, particularly the IDEA BOOKS cap, sold out almost immediately in South Korea, proving once again her unparalleled influence in the fashion world. IDEA BOOKS is a publisher and bookseller of Dover Street Market London, New York,…

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K-Beauty, Korean Beauty, is known for its innovative and effective skincare products and has gained a loyal global following. Among the many brands, Sungboon Editor stands out for its commitment to quality ingredients and proven results. If you’re looking to elevate your skincare routine while not breaking the bank, Sungboon Editor is a brand you need to know. Introducing Sungboon Editor Sungboon Editor, a standout in the crowded K-Beauty market, is synonymous with exceptional skincare. The brand name translates to “Ingredients Editor,” reflecting its focus on selecting only the finest components for its products. Founded in 2018 by Jinho Lee…

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In the ever-evolving world of skincare, finding a brand that truly understands and caters to your skin’s needs can be a challenge. Enter Dr. G, a K-Beauty brand that stands out by combining dermatological expertise with innovative skincare solutions. Founded by a dermatologist who overcame personal skin challenges, Dr. G is dedicated to helping everyone achieve healthier, more radiant skin. In this blog, we’ll dive into the story behind Dr. G, explore their product lines, and find out where you can get your hands on their revolutionary products. Dr. G, short for “Doctor’s Good,” is a name synonymous with trust…

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K-Beauty has taken the world by storm, captivating beauty enthusiasts with its innovative products and effective formulations. Top Korean cosmetics brands such as Amorepacific, LG Household & Health Care, Innisfree, Etude House, Laneige, Sulwhasoo, Missha, The Face Shop, Banila Co, and Clio have become household names globally. Among these giants, new and rising brands like Torriden are making their mark, gaining traction and proving that the K-Beauty wave is far from over. Torriden, a name derived from “Torrid” and “Eden,” represents a vision of creating a lush, verdant paradise for the skin. Founded in 2016 by Kwon In-gu and Lee…

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Streetwear has become a defining aspect of youth culture and fashion in South Korea. This booming market, characterized by a blend of Western influences and unique Korean aesthetics, has made South Korea a hotbed for emerging streetwear brands. Among these, thisisneverthat has risen to prominence as the number one streetwear brand in the country. The primary demographic for streetwear includes teenagers and young adults, particularly those aged 15 to 30. The top 10 streetwear brands in South Korea by sales include thisisneverthat, Ader Error, 87MM, Pushbutton, Hyein Seo, D-ANTIDOTE, Andersson Bell, ROKH, Hyein Seo, and the well-known international brand, Supreme.…

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In the quest for radiant and youthful skin, the importance of diet has become as critical as the application of cosmetics. The Inner Beauty trend, which focuses on ingestible supplements to enhance skin quality and overall health, is rapidly gaining traction. These products, often containing powerful ingredients like collagen, hyaluronic acid, and catechin, promise to improve skin firmness, hydration, and even assist in weight management. In Korea, the Inner Beauty trend is particularly popular, owing to the country’s advanced skincare industry and the holistic approach to beauty. Korean Inner Beauty products stand out due to their innovative formulations, high-quality ingredients,…

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K-Beauty, or Korean beauty, has taken the world by storm, becoming a global phenomenon in the cosmetics industry. Renowned for innovative products and unique skincare regimens, K-Beauty brands like Laneige, Innisfree, and Dr. Jart+ have made significant inroads internationally. Laneige’s Water Sleeping Mask, for instance, is a staple in Sephora stores across the US, while Innisfree’s Green Tea Seed Serum has garnered a dedicated following. Global celebrities, including Emma Stone and Drew Barrymore, are known to swear by K-Beauty products, further cementing their popularity. Amidst this surge in popularity, a new trend has emerged from South Korea, capturing the interest…

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