Did you spot the mint knitted top from My Sweet Mobster Episode 1? The new K-drama “My Sweet Mobster” has captivated audiences not only with its intriguing storyline but also with the impeccable style of its characters. In Episode 1, Go Eun-ha, portrayed by Han Sunhwa, wore a stunning mint knitted top that caught everyone’s attention. In this article, we’ll explore where to buy this trendy piece, delve into the brand behind it, and discuss how to style it with other popular Korean fashion items. About My Sweet Mobster and Go Eun-ha “My Sweet Mobster” is a captivating K-drama that…
Author: Korean Fashion Magazine Editorial Team
The MUSINSA sale is back this weekend, and fashion enthusiasts have much to be excited about. With discounts of up to 88% on a wide range of trendy items, it’s the perfect opportunity to refresh your wardrobe without breaking the bank. Here are five must-have items that you shouldn’t miss in the MUSINSA sale, complete with styling tips to help you make the most of these fantastic K-fashion deals. 1. Odette Velcro Sneakers by Salt and Chocolate The Odette Velcro Sneakers by Salt and Chocolate are a must-have for any sneaker enthusiast that shouldn’t be missed during the MUSINSA sale.…
Korean fashion is renowned for its trendsetting designs and innovative approaches. Recently, a new wave of creativity has emerged through collaborations between fashion brands and the food and beverage (F&B) industry. This unique blend of style and gastronomy is captivating consumers, creating buzzworthy products, and generating immense interest both domestically and internationally. This article explores the phenomenon of K-fashion collaborations with F&B brands, delving into notable partnerships and the factors driving their popularity. The Rise of K-Fashion Collaborations with F&B Brands The fusion of fashion and F&B is not just a marketing gimmick; it represents a strategic move to combine…
The K-beauty industry is renowned for its innovative skincare solutions and trendsetting products. Beyond the high-quality formulations and cutting-edge technology, the brands are also celebrated for their creative k-beauty collaborations. These partnerships extend beyond popular characters to include influencers and celebrities, enhancing the appeal and reach of their products. For instance, the collaboration between Park Sae Ri and a K-beauty brand, AHC, resulted in the development of the UV Cut Golf Patch and other sun screen products, which are tailored specifically for golf and outdoor enthusiasts who need effective sun protection. K-beauty collaborations like this tap into the influencer’s expertise…
SHEIN, the global fast fashion e-commerce giant from China, has ventured into the South Korean market with its first pop-up store in 33, Yeonmujang-gil, Seongdong-gu, Seoul (8 Jul – 14 Jul). Located in the trendy Seongsu-dong neighborhood of Seoul, this move aims to attract local and global consumers into K-fashion trends, particularly Millennials and Generation Z, who are known for their fashion-forward mindset. However, the initial response suggests that SHEIN might face significant challenges in establishing a foothold in Korea. This article critically examines the pop-up store’s opening, customer reactions, and the broader implications for SHEIN’s future in Korea. Why…
Korean streetwear has taken the global fashion scene by storm, known for its edgy, innovative, and trend-setting styles. If you’re looking to stay ahead in the fashion game, Instagram is the place to be. The platform is brimming with influencers, designers, and brands showcasing the latest in Korean streetwear. In this article, we highlight the five best Instagram accounts that you should follow to keep up with Korean streetwear trends. From popular influencers to cutting-edge brands, these accounts will provide endless inspiration and insights into the dynamic world of Korean streetwear trends. 1. @curation_club Why Follow: @curation_club is a fantastic…
Korean dramas are not only known for their captivating storylines but also for their influence on K-fashion trends. A prime example of this phenomenon is the TOUT Y EST BOUT Mini bag, which became a sensation after being featured in the popular K-drama Lovely Runner. In this article, we delve into the allure of this coveted bag, exploring its features, design, and why it has become a must-have accessory. The Lovely Runner Phenomenon Lovely Runner, a hit K-drama, has captured the hearts of audiences with its engaging plot and charismatic characters. One of the standout moments for fashion enthusiasts came…
K-pop girl group NewJeans has captivated fans worldwide not only with their music but also with their impeccable fashion sense. In their appearance on the popular variety show in Korea, 2 Days & 1 Night, the members showcased an array of stylish outfits that left a lasting impression. In this blog, we’ll explore the fabulous pieces they wore, focusing on key items from RonRon, YESEYESEE, and KEEN. Whether you’re a dedicated fan or a K-fashion enthusiast, these looks will inspire your next wardrobe update. 1. NewJeans Danielle: RonRon Floral Long Sleeve Cream Purple Flower T-shirt One of the standout pieces…
In the world of Korean fashion, few dramas have captured the essence of style like Queen of Tears. Among its standout features are the captivating outfits adorned by its characters, especially the protagonist Hong Hae In, played by Kim Ji Won. Known for its rich storytelling and fashion-forward choices, the drama showcases pieces from renowned brands like SOONIL. Let’s delve into three remarkable pieces worn by Hong Hae In that have captured the attention of fashion enthusiasts worldwide. SOONIL Hand-Woven Rainbow Tweed Mini Dress One of the most eye-catching pieces from “Queen of Tears” is the Hand-Woven Rainbow Tweed Mini…
When it comes to affordable and stylish fashion, two brands often come to mind: Musinsa Standard and Uniqlo. While Uniqlo has a global reputation for its minimalist designs and affordability, Musinsa Standard is rapidly gaining attention for its unique approach to fashion. In this article, we’ll explore five compelling reasons why the Korean-fashion brand Musinsa Standard is better than Uniqlo. 1. Superior Quality and Craftsmanship Musinsa Standard takes pride in offering high-quality apparel that stands out from the competition. Their focus on craftsmanship ensures that every piece is meticulously designed and constructed to last, a hallmark of Korean fashion. Premium…
