Author: Korean Fashion Magazine Editorial Team

If you’re a K-drama fan with an obsession with Queen of Tears, Japan is the place you need to be this weekend! Studio Dragon, a leading drama studio in South Korea behind globally popular K-dramas like Queen of Tears, Marry My Husband, and Crash Landing on You, partnered with withmuu and IMX to host the first Queen of Tears pop-up in Tokyo to showcase unique merchandise and interactive exhibits. Located in Tokyo Tower Records Shibuya, the pop-up is free of admission but requires advanced booking online. Here are the three must-buy items at the Queen of Tears pop-up in Tokyo.…

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The fashion world is buzzing with excitement as Reebok and high-end designer brand SONGZIO collaborate to release a limited edition sneaker, the Reebok x SONGZIO Premier Floatzig Shadow. This exclusive release in Korea combines Reebok’s dynamic style with SONGZIO’s avant-garde design, offering sneaker enthusiasts a unique blend of heritage and modernity. Here are three compelling reasons to buy the Reebok x SONGZIO limited edition sneakers in Korea, among other K-fashion drops. 1. Unique Design Collaboration These limited edition sneakers are a testament to the creative synergy between two brands. Reebok, a global sports brand known for its extensive heritage and…

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Myeongdong, a bustling district in Seoul, is renowned for its vibrant shopping streets, delicious street food, and, most importantly, its rich cultural experiences. Whether you’re a tourist or a local looking to dive deeper into the culture of Seoul, Myeongdong offers numerous interactive activities that allow you to engage with the local heritage and contemporary trends. Here are five ways to enjoy Myeongdong with an interactive cultural experience. 1. K-Beauty Docent Tours at Olive Young Myeongdong is a haven for beauty enthusiasts, and Olive Young, a leading K-beauty retailer, offers a unique K-Beauty Docent Tour that shouldn’t be missed. This…

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Nestled in the heart of Seoul, Dongmyo is a treasure trove for K-fashion enthusiasts, especially those with a penchant for vintage finds. From eclectic clothing to rare accessories, this bustling market has something for every fashion geek. Whether you’re on the hunt for unique pieces or simply want to experience the vibrant culture, Dongmyo promises an unforgettable adventure. 1. The Ultimate Vintage Fashion Haven Dongmyo’s flea market is a paradise for vintage fashion lovers. The market is renowned for its vast array of second-hand clothing, shoes, and accessories that span various decades. As you wander through the stalls, you’ll find…

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In the dynamic world of K-beauty, innovation and sustainability are taking center stage. One brand, in particular, has captured the spotlight by turning “ugly” groceries—those imperfect fruits and vegetables that usually go to waste—into high-quality cosmetics. This revolutionary approach not only addresses food waste but also brings unique, natural ingredients to skincare enthusiasts worldwide. Let’s delve into how this K-beauty brand, Ugly Lovely, is transforming the industry and where you can get your hands on their amazing products. The Rise of Conscious Beauty in K-Beauty Conscious beauty is a movement that emphasizes sustainability, ethical sourcing, and environmentally friendly practices. In…

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In recent years, the popularity of dog fashion in South Korea has skyrocketed. As pet ownership becomes more widespread, pet parents are increasingly eager to pamper their furry friends with stylish and comfortable clothing. Among the myriad of options available, Korean fashion brands stand out for their unique designs, high quality, and attention to detail. This article will introduce you to three K-fashion brands that are leading the trend in cute dog clothes, ensuring your pup looks fashionable and feels comfortable. Dog fashion is not just a K-fashion trend but a cultural phenomenon in South Korea. The country’s deep appreciation…

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Pop-up stores have taken South Korea by storm, offering temporary, innovative retail experiences that captivate shoppers. These stores, often set up in trendy neighborhoods and cultural hotspots, provide unique shopping opportunities that blend exclusivity and novelty. This trend has particularly resonated with younger audiences and fashion-forward consumers seeking the latest in limited-edition products and interactive experiences. Here, we delve into six exciting pop-up stores you shouldn’t miss in South Korea this July and August 2024. What Are Pop-Up Stores? Pop-up stores are temporary retail spaces that open for a short period to showcase a brand or product. These stores create…

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The limited edition Laneige Watermelon Lip Sleeping Mask has quickly become a favorite among skincare enthusiasts, and for good reason. This innovative product from the renowned Korean beauty brand Laneige is designed to keep your lips hydrated, smooth, and visibly healthy. In this comprehensive article, we’ll explore three compelling reasons why the limited edition Laneige Watermelon Lip Sleeping Mask should be a staple in your skincare routine. 1. Intense Hydration Overnight One of the standout features of the Laneige Watermelon Lip Sleeping Mask is its ability to provide intense hydration while you sleep. This lip mask is formulated with a…

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Malbon Golf, a brand synonymous with creativity and premium golf apparel, has made its mark in South Korea by opening its first flagship store. This store is not just a place to shop but a destination to experience the essence of the Malbon Golf brand. In this article, we delve into the details of the store, its unique offerings, and how it represents the brand’s philosophy. The Essence of Malbon Golf Malbon Golf has always stood out in the golf apparel industry for its distinctive style, combining golf tradition with modern streetwear influences. Founded by Stephen Malbon and his wife,…

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Black Pink Jennie is known not only for her captivating performances and music but also for her impeccable fashion sense. Fans across the globe look up to her as a style icon, often leading to a frenzy whenever she sports a new outfit. Recently, Black Pink Jennie wore a stunning ivory long dress in her vlog filmed in Capri, Italy, and it became an instant hit, selling out almost immediately. This article explores the details of this sleek dress, where you can find similar styles, and how to style it for a chic and trendy look. The Dress That Captivated…

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