When it comes to trendsetting, South Korea doesn’t play safe; and nowhere is that more obvious than in its latest fashion collabs. In 2025, the boundary-pushing mashups between food and fashion are redefining lifestyle branding, turning snacks into collectibles and sportswear into mealtime statements. From limited-edition chips in streetwear fits to ramen-shaped accessories and protein drinks with runway appeal, these fashion collabs are more than gimmicks—they’re culture-defining moments that blur the lines between what we eat and what we wear. Whether you’re traveling to Korea, plugged into K-pop style, or just obsessed with the latest fashion collabs, here are three…
Author: Korean Fashion Magazine Editorial Team
South Korea’s fashion industry just got its next major player—and it’s not a clothing label. ATIISU, the new Korean hat brand launched by Gentle Monster’s parent company iAi Combine, is poised to become the next must-know name in K-fashion. With a flagship store now open in Sinsa-dong, Gangnam, and a disruptive vision for the Korean hat category, ATIISU is shaping up to be more than a spin-off—it’s a statement. Korean Hats Meet The Gentle Monster Blueprint If you know Gentle Monster, you know their formula: niche category, high-concept design, and massive influencer clout. After eyewear (Gentle Monster), beauty (Tamburins), and…
Pop-Up Culture in South Korea: June 2025 Edition South Korea’s obsession with pop-up stores isn’t slowing down. These temporary, high-impact retail events offer more than just merch—they’re full-on experiences. For June 2025, the lineup features everything from retro anime nostalgia and trendy soju lounges to a K-pop fan haven. Whether you’re into quirky art, fandom culture, or immersive brand storytelling, there’s a pop-up waiting for you. Here are five you won’t want to miss. 1. Zeroni Home Party Pop-Up If K-pop merch and aesthetic party vibes are your thing, zeroni’s Home Party Pop-Up in Hongdae should be your first stop.…
Chef Ahn Yu Seong, a renowned master of Japanese cuisine in South Korea, recently gained the spotlight for his culinary skills and impeccable fashion sense on the popular Netflix series Culinary Class Wars. Known for serving top political figures, including South Korean presidents, Chef Ahn impressed viewers with his unique style and high-end wardrobe. In this post, we explore the standout fashion items that Chef Ahn wore on the show. 1. Chrome Hearts Deep II Rimless Silver Black Glasses One of Chef Ahn’s most eye-catching accessories was his Chrome Hearts glasses. Chrome Hearts, a brand known for its bold gothic…
This fall, Everland Theme Park in South Korea has teamed up with Netflix to create the most thrilling pop-up event of the season: Blood City 8. From September to November 2024, this immersive experience brings your favorite Netflix shows, like “All of Us Are Dead” and “Stranger Things,” to life in ways that will leave you amazed. Here are five exciting ways you can enjoy your Netflix’s Blood City 8 pop-up event at Everland now: 1. Immerse Yourself in the World of “All of Us Are Dead” Step into Hyosan High School, where a zombie outbreak has transformed everyday students…
South Korea continues to dazzle with its ever-evolving beauty and fashion scene, and one of the most exciting trends in recent years has been the rise of pop-up stores. These temporary retail spaces offer exclusive and time-limited shopping experiences, allowing consumers to discover new brands, products, and collaborations. For September 2024, we’ve rounded up seven must-visit K-beauty and fashion pop-up stores in South Korea. From skincare innovations to streetwear collaborations, these pop-ups will keep trendsetters and beauty enthusiasts busy all month! What Are Pop-Up Stores? Pop-up stores are temporary retail locations open for a limited time to showcase a brand…
If you’re a K-drama fan with an obsession with Queen of Tears, Japan is the place you need to be this weekend! Studio Dragon, a leading drama studio in South Korea behind globally popular K-dramas like Queen of Tears, Marry My Husband, and Crash Landing on You, partnered with withmuu and IMX to host the first Queen of Tears pop-up in Tokyo to showcase unique merchandise and interactive exhibits. Located in Tokyo Tower Records Shibuya, the pop-up is free of admission but requires advanced booking online. Here are the three must-buy items at the Queen of Tears pop-up in Tokyo.…
The fashion world is buzzing with excitement as Reebok and high-end designer brand SONGZIO collaborate to release a limited edition sneaker, the Reebok x SONGZIO Premier Floatzig Shadow. This exclusive release in Korea combines Reebok’s dynamic style with SONGZIO’s avant-garde design, offering sneaker enthusiasts a unique blend of heritage and modernity. Here are three compelling reasons to buy the Reebok x SONGZIO limited edition sneakers in Korea, among other K-fashion drops. 1. Unique Design Collaboration These limited edition sneakers are a testament to the creative synergy between two brands. Reebok, a global sports brand known for its extensive heritage and…
Myeongdong, a bustling district in Seoul, is renowned for its vibrant shopping streets, delicious street food, and, most importantly, its rich cultural experiences. Whether you’re a tourist or a local looking to dive deeper into the culture of Seoul, Myeongdong offers numerous interactive activities that allow you to engage with the local heritage and contemporary trends. Here are five ways to enjoy Myeongdong with an interactive cultural experience. 1. K-Beauty Docent Tours at Olive Young Myeongdong is a haven for beauty enthusiasts, and Olive Young, a leading K-beauty retailer, offers a unique K-Beauty Docent Tour that shouldn’t be missed. This…
Nestled in the heart of Seoul, Dongmyo is a treasure trove for K-fashion enthusiasts, especially those with a penchant for vintage finds. From eclectic clothing to rare accessories, this bustling market has something for every fashion geek. Whether you’re on the hunt for unique pieces or simply want to experience the vibrant culture, Dongmyo promises an unforgettable adventure. 1. The Ultimate Vintage Fashion Haven Dongmyo’s flea market is a paradise for vintage fashion lovers. The market is renowned for its vast array of second-hand clothing, shoes, and accessories that span various decades. As you wander through the stalls, you’ll find…
