If you’re here for more information about mischievous yet adorable creatures all over your social feed, you’re part of the global phenomenon. From limited-edition drops to viral unboxing hauls, Labubu is one of the most talked-about characters in the world of collectibles. But what exactly is Labubu, and why are people around the globe going crazy to add one to their shelves? Whether this is your first time hearing about it or you’re trying to buy one of the rare ones, this guide will provide everything you need to know. From its origin story and price ranges to where you…
Author: Korean Fashion Magazine Editorial Team
South Korea’s beloved dermocosmetic brand Cell Fusion C, celebrated for clinical-grade K‑beauty skincare, has teamed up with globally popular soju legend Jinro for a summer collaboration that’s as cool as it is clever. This unexpected pairing marks a fresh direction in K-beauty marketing, where skincare meets cultural identity. Let’s dive into what makes the Cell Fusion C x Jinro collection unique, explore the standout cooling lineup, and reveal where to score these exclusive items. About Cell Fusion C and Jinro Founded in 2001 by the Hanbit Research Institute, Cell Fusion C has established a reputation as a trusted K-beauty staple in the…
New Balance just released a bold new line that taps directly into the pulse of Korean streetwear. Launched exclusively in South Korea, this new collection reimagines everyday T-shirts with a local flair, featuring cultural motifs, oversized silhouettes, and premium materials that reflect the swagger of Seoul’s streets. If you’re into city collections, culturally inspired items, or trendy streetwear fashion, then this drop is for you. Why New Balance’s Korea-Exclusive Collection Is So Special New Balance’s Korea-exclusive T-shirt collection is designed and distributed exclusively in Korea, with graphics and fits tailored to Korean culture. Featuring Seoul Tigers, Hangul script, minimalist palettes,…
In a sea of mass-produced fashion and cookie-cutter designs, discovering a brand that feels personal, rare, and emotionally driven is like finding gold. That’s precisely what Entre Reves offers. This rising Korean backpack brand is quietly taking over the style scene with its mix of limited-edition pieces, handmade details, and a heartfelt mission to support dreamers. Whether you’re a student, a traveler, an artist, or simply someone who wants your bag to reflect your personality, Entre Reves is crafting backpacks that are more than just practical—they’re personal. If you haven’t heard of Entre Reves yet, you’re about to see it…
If South Korea is on your 2025 travel (bucket) list, make space in your itinerary for something big: the Jean-Michel Basquiat Exhibition at DDP, Seoul. From September 22, 2025, to January 31, 2026, the Dongdaemun Design Plaza (DDP), dubbed as Seoul’s futuristic cultural hub, will host an immersive exhibition, “Basquiat: Signs. Connecting the Past and The Future,” dedicated to one of the world’s most influential artists of the 20th century. Whether you’re a Basquiat fan, art enthusiast, or just someone casually browsing for something unforgettable to add to your Seoul trip, this exhibition belongs on your must-see list. Here’s why.…
If there’s one Korean fashion brand to have on your radar this summer, it’s SATUR—and they’re making sure you know it. Known for blending effortless resort-inspired style with Seoul’s street-ready sensibility, the brand just launched its newest pop-up in the heart of Seongsu, and it’s as cool, curated, and community-driven as you’d expect. Following the overwhelming response to last year’s T-Shirts Shop pop-up, the brand has brought the concept back—bigger, better, and with even more to explore. Last year, the brand’s Seongsu pop-up became a hit among MZ shoppers and tourists alike, thanks to its limited-edition graphics, chill atmosphere, and…
The Korean fashion scene has been exploding globally, but beyond the familiar names lies a new wave of brands carving their path with effortless cool. One name that’s quickly capturing the spotlight among trend-savvy insiders is SATUR. This Seoul-born label channels the peace, warmth, and freedom of a perfect Saturday. If you haven’t heard of SATUR yet, it’s time to get familiar. Launched in 2020, SATUR is more than just another trendy brand—it’s a lifestyle. Its core slogan, “Gift Yourself a Saturday,” isn’t just poetic branding—it’s a creative north star that defines every collection, campaign, and detail. Here’s why SATUR…
Ever wonder why serious athletes immediately change into different shoes after a workout? They’re not being extra. They’re recovering. Recovery shoes are engineered to help your body bounce back, and now, the K-fashion brand MUSINSA STANDARD is making them better-looking, more affordable, and worth your time. Even better: they’re on sale right now for up to 30% off. If you are looking for a new pair of recovery shoes or just cool-looking summer shoes, here’s why MUSINSA STANDARD recovery shoes are the sleeper hit you need in your rotation and why they beat out brands like Nike and Merrell in…
Korean cafes have always been vibrant, design-driven, and trend-sensitive—but now, fashion brands are reshaping it entirely. No longer just a place to sip a latte, the Korean cafes are becoming runways of their own, where retail meets espresso and where brands extend their lifestyle narratives beyond clothes and into culture. From Zara’s newest cafe in Myeongdong to Golden Goose’s hybrid sneaker cafe in Hannam, global fashion houses are embracing the Korean cafes as a strategic extension of their brand. With Seoul’s youth-driven aesthetic, international visitor boom, and cafe-going culture that’s woven into daily life, it’s no wonder brands are stepping…
Korean streetwear mainstay thisisneverthat is back with another buzz-worthy collaboration—this time teaming up with Japanese cult favorite SUICOKE to rework what a summer slide should look and feel like. Meet the TNT-DECO-Cab, a stripped-down, suede-up remix of SUICOKE’s iconic MOTO-Cab silhouette. Launching globally on June 20, 2025, their drop isn’t just a sandal—it’s a refined flex. Think premium materials, clean lines, and a less-is-more aesthetic that still turns heads. Whether you’re deep in the thisisneverthat camp or just now catching the SUICOKE wave, this drop nails that balance of streetwear superb and everyday comfort. 1. A Minimalist Take on a…
