In the Summer season, staying polished at work without sweats drenching your clothes can feel like a full-time job. But the fast-rising K-fashion womenswear brand Twee makes things easy. Known for its unique blend of speed-to-market production, affordable luxury, and elegant designer flair, Twee is leading the new wave of Korean-style work clothing. With global ambitions in full swing and availability on MUSINSA Global, Twee is making it easier than ever to shop K-fashion workwear from anywhere in the world. Here are 5 signature summer women’s workwear pieces from Twee, and each item is perfect for those sweltering commute-to-conference-call kind…
Author: Korean Fashion Magazine Editorial Team
Most well-known for its signature balloon-fit oversized pants, K-fashion brand Scallywag isn’t just another label. It represents a fearless, youthful spirit that resonates globally, beyond the K-fashion trends. If you’re into bold streetwear, oversized silhouettes, and playful texture experiments, here are 3 compelling reasons to add Scallywag to your wardrobe this summer. 1. Bold Streetwear with Youthful Edge With its bold DNA rooted in street culture, Scallywag adds a witty twist to the Korean streetwear scene. Through unique, uplifting graphics and oversized fits, the brand effortlessly represents the rebellious energy of the youth culture in modern days. Whether you’re a…
This summer, K-fashion trends are getting a major refresh, and they are all about effortless cool, elevated casual, and functionality. KREAM, the StockX of South Korea, just released its “Switch Summer” report based on real-time consumer data from June 2025. This report may be a better indicator of what Korean shoppers are actually buying, saving, and searching in droves, compared to ad-filled TikTok videos. Here’s a breakdown of three items that reflect K-fashion trends in summer 2025, according to KREAM’s consumer data. 1. Chrome Hearts Tees Once a niche flex brand for fashion enthusiasts, Chrome Hearts is now officially mainstream.…
Since its debut in South Korea in 1966, the K-beauty brand Etude (formerly known as Etude House) has charmed beauty lovers with its whimsical packaging, youthful energy, high quality, and affordable pricing. Inspired by Chopin’s études, short, elegant musical compositions, this K-beauty brand seeks to deliver effortless beauty and confidence through playfulness and expert craftsmanship. Targeting young women and global K-beauty enthusiasts, Etude blends cheerful aesthetics with scientifically driven skincare and makeup. Yes, the K-beauty world is huge (and honestly, a little overwhelming). But if you’re after the tried-and-true staples that actual Koreans swear by, Etude is one of the…
Vans just announced that it will add a playful layer of nostalgia to the dynamic K-fashion scene through a bold collaboration with Dooly the Little Dinosaur, one of the country’s most cherished and long-standing cartoon icons. Read on to learn more about Dooly, the full details of Vans’s limited-edition Seoul City t-shirts collection, when and where to get the Vans x Dooly drop, and the fans’ reaction to this exclusive drop. But First, Who Is Dooly? Since his official public debut in the 1980s, Dooly the Little Dinosaur has charmed every Korean, from children to adults, with his mischievous grin…
Among other Adidas Originals flagship stores around the world, Adidas Flagship Seoul has quickly established itself as one of the most buzzed-about destinations. Nestled in Seoul’s upscale Dosan Park district, this one-of-a-kind flagship store offers more than just shopping. It’s a full-on cultural experience that redefines what a retail space can be. The Adidas flagship store in Dosan officially opened in June 2025, transforming a former two-story residence into a sleek, art-driven boutique retail space. Since its launch, the store has attracted local trendsetters, global tourists, and even celebrities, all eager to explore its limited-edition drops, artist collaborations, and ultra-cool…
In August 2025, Uniqlo UT will launch a globally accessible capsule collection in collaboration with Pop Mart, featuring “The Monsters” characters, including the mischievous-looking, wildly popular Labubu character. This exclusive collection consists of graphic t-shirts and junior sweatshirts in multiple colors, printed with playful “The Monsterland” logos, bold “We Are The Monsters” slogans, and charming Labubu character designs. More about The Capsule Collection The Uniqlo x Pop Mart capsule collection is set to launch in mid-August 2025. You can expect to get the capsule collection items at Uniqlo’s flagship stores across Asia, including Korea, and the brand’s official website. Its…
If you’re in search of the most buzzworthy and new pop-up stores to visit in Korea, July 2025 is a goldmine. From globally-loved anime, cartoon, and musical characters to rising K-fashion brands, Seoul will be buzzing with limited-time offline experiences. These pop-up stores offer exclusive goodies and unique experiences you won’t find anywhere else. Here is a closer look at the five must-visit pop-up stores in Korea in July 2025. 1. HUNCH Pop-Up Store in Seongsu HUNCH, a rising K-fashion womenswear brand by YS Collection, is having a pop-up store in the most trendy neighborhood in Seoul, Seongsu. Launched in…
In recent years, riding on the momentum of the increasing popularity of K-pop and K-food, K-fashion has gained recognition on the global stage. One brand capitalizing on this trend is Ames Worldwide, which is known for bold, expressive, yet wearable designs. Loved by K-pop celebrities, social media influencers, and individuals alike, the brand stands as a testament to the power of modern Korean streetwear. In this post, we’ll explore Ames’s origins, brand philosophy, signature designs, celebrity fans, and global reach. If you’re interested in buying Ames products overseas, read on to learn how to shop for them internationally with extra…
K-fashion brand POLHAM just launched a refreshing twist on summer style with its latest collaboration with Lotte Wellfood. The so-called “Jok‑Bak” collection is a playful fusion of three classic Korean ice‑cream sticks — Jaws Bar, Screw Bar, Watermelon Bar — and is all about cooling vibes, bold prints, and family-friendly flair. Scroll through to learn more about its meaning, limited edition items, and where to get them. What Does Jok‑Bak Mean? The word Jok-Bak originated from three of Lotte’s iconic frozen treats, which have been popular in Korea across different generations and are now combined to create a pun-filled moniker…
