If you’re in search of the most buzzworthy and new pop-up stores to visit in Korea, July 2025 is a goldmine. From globally-loved anime, cartoon, and musical characters to rising K-fashion brands, Seoul will be buzzing with limited-time offline experiences. These pop-up stores offer exclusive goodies and unique experiences you won’t find anywhere else. Here is a closer look at the five must-visit pop-up stores in Korea in July 2025.
1. HUNCH Pop-Up Store in Seongsu
- Location: 97 Yeonmujang-gil, Seongdong-gu, Seoul, Korea
- Dates: June 20, 2025 – July 8, 2025
- Hours: Mon-Sun, 11:00 AM – 8:00 PM
HUNCH, a rising K-fashion womenswear brand by YS Collection, is having a pop-up store in the most trendy neighborhood in Seoul, Seongsu. Launched in September 2022, HUNCH focuses on timeless classic appeal based on individuality and instinct, just like the brand’s name.
Loved for its soft streetwear style, HUNCH is known for unique details, such as slits and twisted fabric elements. This pop-up store showcases the brand’s 2025 summer collection in a captivating space characterized by floral installations and a calming blue palette, which symbolizes trust.
Additionally, the pop-up will offer special promotions, including a 20% discount on all summer items and tiered gift events. If you purchase over 100,000 KRW, you’ll get scrunchies, and there are free pouches for purchases over 200,000 KRW. As a follower of HUNCH on Instagram, you will also unlock additional rewards, including a traditional Korean rice wine tasting experience and a HUNCH-branded fan.
If you don’t have any travel plans to Korea anytime soon but are interested in shopping for HUNCH products, you’re in luck. HUNCH is available on MUSINSA global, which offers worldwide shipping, including the U.S., so get your summer collection now and use the coupon code WLCM2MSS to get an extra 10% off if it’s your first time shopping on MUSINSA.
2. Wicked x Amore Seongsu Pop-Up
- Location: 7 Achasan-ro 11-gil, Seongdong-gu, Seoul, Korea
- Dates: July 1, 2025 – July 20, 2025
- Hours: Tue-Sun, 10:30 AM – 8:30 PM (Closed on Mondays)
Amore Seongsu has become the magical Emerald City in a whimsical collaboration with the international Broadway hit musical, Wicked. This immersive pop-up experience is both visually pleasing and fun to experience if you’re a beauty or musical lover.
Explore uniquely-themed zones, such as the Bubble Machine Zone with magical props, the Ozmopolitan Zone with stage visuals, and a makeup showcase inspired by Glinda’s iconic pink theme. Visitors can also make their own “Ozian Citizen IDs,” participate in quizzes to win limited-run merchandise, test various K-beauty Amore cosmetics products, and have a sneak peek at the scenes from the Wicked show.
Whether you’re a Broadway fan or a skincare junkie, this collaboration is one of the most imaginative pop-up stores in Korea this summer.
3. Miffy Concept Store at Hollys Yeonntral Park
- Location: 233 Donggyo-ro, Mapo-gu, Seoul, Korea
- Dates: June 12, 2025 – August 29, 2025
- Hours: Mon-Sun, 8:30 AM – 12:00 AM
In celebration of 70 years of Miffy, the Korean cafe franchise Hollys Coffee has opened The Miffy Concept Store. Consisting of three floors and a large terrace, this concept store is fully decked out with hidden Miffy characters, photo zones, and exclusive merchandise.
Limited-edition lifestyle Miffy items like beach towels, pouches, umbrellas, and stainless steel tumblers are perfect for this summer and will make great souvenirs for your Korea trip. Many Hollys x Miffy products feature Miffy’s signature cheerful colors, and you can get up to 56% off when you purchase over 13,000 KRW.
Ideal for families, couples, and design lovers alike, the Miffy Concept Store at Hollys Yeonntral Park is one of the cutest pop-up stores in Korea to check out in July 2025.
4. One Piece Pop-Up at The Hyundai Seoul
- Location: 108 Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea
- Dates: July 24, 2025 – July 30, 2025
- Hours: Mon-Thu, 10:30 AM – 8:00 PM / Fri-Sun, 10:30 AM – 8:30 PM
Finally, one of the rarest visit-worthy pop-up stores in Korea for anime lovers! The One Piece pop-up is returning to The Hyundai Seoul in July 2025 with new exclusive merchandise, including Marine-striped caps, Justice hoodies, and commemorative bandanas.
One Piece pop-up stores in Korea are known to provide opportunities for fans to shop the latest collab merch. The fans can also immerse themselves in interactive photo zones and themed installations to experience the One Piece world. This short-term pop-up event is highly anticipated and will attract many fans.
As one of the most iconic anime series, One Piece will deliver a nostalgic yet trendy pop-up experience to fans across borders, ages, and genders. If you’re visiting Korea between 24 to 30 July 2025, visit The Hyundai Seoul for one of the most hyped pop-up stores in Korea!
5. Chainsaw Man Exhibition in Hongdae
- Location: 186 Yanghwa-ro, Mapo-gu, Seoul, Korea (DUEX Hongdae 2nd Hall)
- Dates: July 19, 2025 – November 9, 2025
- Hours: Mon-Sun, 9:00 AM – 6:00 PM
Chainsaw Man, the cult-favorite dark anime from Japan, is finally getting its first Korean exhibition. Hosted at DUEX Hongdae 2nd Hall, this exhibit will showcase scenes from the anime’s first 12 episodes, alongside real-scale character figures of Denji, Makima, Power, and more.
This exhibition is expected to showcase a deep dive into the animation process through original art, storyboards, and exclusive behind-the-scenes footage from MAPPA, the legendary studio in Japan. There will also be special photo zones and limited-edition goods.
For anime fans and collectors of Chainsaw Man, you’ll have plenty of time to visit (and maybe revisit) the exhibition, as it’s running from July to November. Make sure to visit one of the most exciting pop-up stores in Korea, the first-ever Chainsaw Man Exhibition in Korea!
Whether you’re a fashion enthusiast, anime fan, beauty lover, or just a casual tourist looking to pencil something in for your Korea trip, July 2025 is overflowing with unique pop-up stores in Korea that are worth your visit. Pop-up stores in Korea usually offer rare, limited-edition merchandise and also a unique experience of transforming everyday shopping into an immersive and interactive visit.
If you’re looking for things to do in Korea in July 2025, make your Korea travel experience unforgettable by visiting these five pop-up stores in Korea. From the intuitive K-fashion style of HUNCH to the magical beauty world of Wicked and the iconic charm of Miffy, One Piece, and Chainsaw Man, each location is a must-visit destination for July 2025.
Don’t miss your chance to explore the best pop-up stores in Korea this summer!
