Korean fashion has taken the world by storm, with its unique blend of innovation, style, and cultural flair. While luxury brands often steal the spotlight, there’s a treasure trove of affordable street fashion labels that offer incredible style without the hefty price tag. If you’re a fashion enthusiast looking to spice up your wardrobe with Korean streetwear, you’re in the right place. In this article, we’ll explore five must-know affordable Korean streetwear brands that perfectly balance style and budget.
1. Ader Error Streetwear
Ader Error is a standout in the Korean streetwear scene, known for its avant-garde designs and playful aesthetics. Founded in 2014, the brand quickly gained a cult following for its unique approach to streetwear. Ader Error blends minimalism with bold, quirky details, creating pieces that are both wearable and statement-making.
What the brand name means: The name “Ader” is derived from “Ader,” meaning “creating” in the Basque language, and “Error,” symbolizing the brand’s embrace of imperfections and unconventional beauty.
Price range: $50 – $300
Where to buy: You can find Ader Error’s collections on their official website, adererror.com, as well as global retailers like SSENSE, Farfetch, and MATCHESFASHION.
2. Thisisneverthat Streetwear
Established in 2010, Thisisneverthat has become synonymous with Korean streetwear. The brand draws inspiration from vintage American street style, blending it with contemporary Korean influences. Thisisneverthat’s collections feature a mix of casual and athletic wear, with a focus on comfort and functionality.
What the brand name means: The name “Thisisneverthat” reflects the brand’s philosophy of pushing boundaries and creating something that defies conventional definitions of streetwear.
Price range: $30 – $200
Where to buy: You can shop Thisisneverthat on their official website, thisisneverthat.com, as well as other retailers like MUSINSA, HBX, END Clothing, and Urban Outfitters.
3. 87MM Streetwear
87MM, founded by former models Wonjoong Kim and Jiwoon Park, brings a unique perspective to the Korean streetwear landscape. Launched in 2013, the brand combines high fashion with everyday wear, resulting in a versatile and chic aesthetic. 87MM’s designs are characterized by clean lines, muted colors, and subtle details, making them perfect for those who appreciate understated elegance.
What the brand name means: The name “87MM” is derived from the year of birth of its founders, 1987, symbolizing their youthful spirit and modern approach to fashion.
Price range: $40 – $250
Where to buy: 87MM’s products are available on their official website, 87mm.co.kr, as well as international platforms like W Concept, Grailed, and ASOS.
4. Charm’s Streetwear
Charm’s is a brand that embraces youthful energy and bold creativity. Founded by designer Yohan Kang, Charm’s is known for its vibrant colors, playful patterns, and innovative designs. The brand’s aesthetic is a fusion of streetwear and high fashion, resulting in eye-catching pieces that are perfect for making a statement.
What the brand name means: The name “Charm’s” signifies the brand’s intent to captivate and enchant its audience with its unique and striking designs.
Price range: $20 – $150
Where to buy: You can find Charm’s collections on their official website, charms.kr, and through retailers like Kooding, W Concept, and Zalora.
5. FILA Korea Streetwear
While FILA is an international brand, its Korean division has made significant waves in the Korean fashion scene. FILA Korea has successfully rebranded itself as a trendy, affordable option for street fashion enthusiasts. The brand combines its athletic heritage with contemporary street style, resulting in collections that are both fashionable and functional.
What the brand name means: “FILA” originates from its Italian roots, meaning to “thread” or “weave,” symbolizing the brand’s commitment to quality and craftsmanship.
Price range: $30 – $200
Where to buy: FILA Korea’s products are available on their official website, fila.co.kr, and through global retailers like Zalando, JD Sports, and the FILA stores.
Korean streetwear continues to captivate the global fashion scene with its innovative designs and cultural flair. The five brands highlighted in this article—Ader Error, Thisisneverthat, 87MM, Charm’s, and FILA Korea—demonstrate that style and affordability can go hand in hand. Each brand offers a unique perspective on streetwear, blending traditional elements with modern trends to create pieces that are both fashionable and accessible.
Whether you’re new to Korean fashion or a long-time enthusiast, these brands provide a great starting point for building a stylish and budget-friendly wardrobe. By exploring these labels, you can embrace the best of Korean streetwear without breaking the bank. So go ahead, dive into the world of affordable Korean streetwear, and elevate your fashion game with these must-know brands.